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Our Story

A Family-Owned Footwear Destination Since 1990

In 1990, David and Mary Astobiza opened the first European Comfort Shoe Store in Santa Rosa, California. From those humble beginnings, Sole Desire has grown into a trusted Northern California destination for premium women’s footwear, comfort, quality, and genuine service.

A Family-Owned Footwear Destination Since 1990
35+ Years of Service
01

Our Beginning

In 1990, David and Mary Astobiza opened the first European Comfort Shoe Store in Santa Rosa, California.

02

Family Values

Sole Desire remains family-owned, with service, quality, and customer care at the center of everything we do.

03

Curated Comfort

We carefully select brands known for comfort, quality, support, and style for real everyday life.

04

Our Promise

We are dedicated to serving you with footwear that feels good, looks beautiful, and supports your lifestyle.

Step Into Comfort

Find Your Perfect Pair Today

Discover footwear selected for real life, lasting comfort, and everyday style.

Shop New Arrivals

In 1990 David and Mary Astobiza opened the first European Comfort Shoe Store in Santa Rosa California featuring brands noted for their attributes in the promotion of foot health, a new concept at the time. It was from these humble beginnings that today’s Sole Desire has emerged as the leading independent premier women’s retail footwear company in Northern California.

Embraced by the community for their quality and service for over twenty years, sons David and Daniel have taken their parents dream and added their own energy, passion and drive while challenging themselves to move forward and striving to improve every facet of business without compromising the company’s core values. Keeping Sole Desire relevant in today’s changing marketplace both in assortment and in selection remains our top priority. We are dedicated to serving you, our customer.

Sole Desire has expanded the brand mix in our store and added a large selection of quality accessories including handbags, small leather goods, sunglasses, socks, shoe care as well as a large assortment of supportive and customizable insoles.

Sole Desire is more than a family business, with many current employees having been a part of the business since its early years. We boast an extremely high percentage of employee retention and enjoy several second generation employees. Opting to promote from within whenever possible, our rapid growth is enabled by the culture our people embrace.

Thank you for shopping at Sole Desire, we will continue bringing you quality footwear and giving you the superior service you deserve.

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