Support Local, Save Main Street: How Shopping at Sole Desire Shoes Strengthens Our Community
In a world where online shopping is just a click away, it’s easy to default to mega-retailers like Amazon. But with every pair of shoes delivered in a brown box from a warehouse miles away, something essential is being lost — the heart and soul of our communities.
At Sole Desire Shoes, we’ve been proud to serve as part of that heart since 1990. As a family-owned women’s shoe store, we've been voted Best Women’s Shoes for decades, thanks to our loyal customers who choose to support local. When you shop with us, you’re not just buying shoes — you're investing in your town, your neighbors, and a legacy built on quality, comfort, and community.
Why Shopping Local Matters
Choosing to shop local — especially at small, independent businesses like Sole Desire Shoes — does so much more than meet a need:
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More of Your Money Stays Local: For every $100 spent with a local business, nearly 70% stays in the community — supporting jobs, schools, parks, and infrastructure. That’s money Amazon doesn’t reinvest where you live.
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We Hire Locally. We Care Locally. Our team members live right here in the communities we serve. We don’t just help you find the perfect fit — we remember your size, your style, and we greet you by name.
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We Give Back: Whether we’re donating to local causes, sponsoring school events, or supporting fellow businesses, Sole Desire Shoes believes in showing up for our neighbors — not just making a sale.
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Quality and Service You Can Feel: We carefully curate brands like Biza, On Running, and Taos — not based on trends, but based on quality and comfort we trust. We fit you in person, not with a guess.
Amazon & Online Retailers Might Be Convenient, But…
Yes, we get it. Amazon is fast and convenient. But it comes with a cost:
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It’s Hurting Main Street: When small retailers like ours can’t compete with artificially low prices and free overnight shipping, our communities lose more than businesses — they lose character, charm, and gathering spaces.
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There’s No Customer Service Like Ours: A giant online retailer won’t sit down with you, understand your foot issues, and make sure you walk away in something that truly works for you.
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You’re Not Just a Transaction to Us: When you shop local, you’re a name and a face — not just an order number.
Every Step You Take With Us Makes a Difference
When you shop at Sole Desire Shoes, you’re choosing comfort, style, and community. You’re helping a family-owned business keep the doors open, pay local employees, and continue offering the personalized experience you’ve come to expect since 1990.
We know convenience is important. But we also know that nothing compares to finding that perfect pair of shoes with someone who truly cares. And we believe you deserve more than a cardboard box on your doorstep — you deserve a local business that stands with you, walks with you, and supports your journey.
We’re here. We’re local. And we’re grateful for every step you take with us.
Yours Truly,
Michele, Anicia, Khris, Ashley, Michelle and the entire Sole Desire Team & Astobiza Family!